I’m a design leader obsessed with exploring technology, innovation, and how they intersect with human needs.

Amazon Prime member page, *redesign

I led the redesign of the Amazon Prime Member Page in 2018, focusing on improving navigation, simplifying access to Prime benefits, and creating a more personalized experience for users. The new design emphasized clarity, making it easier for Prime members to understand and engage with their benefits, ultimately leading to higher retention and deeper usage of Prime services.

Amazon Prime member cancellation CX, *redesign

I was responsible for all research, design and testing. The project vision was to make the Prime cancel flow hyper-relevant for each member, ensuring that we proactively address issues that may lead to cancellation, and simplify our cancel process even further. Amazon, Press Release | EU Commission, Press Release

Pre-existing CX, 'Illiad'

Amazon Prime account management CX, *redesign

I led the redesign of Amazon Prime Member Central and Account Management interfaces, aiming to make it easier for users to manage their subscriptions and payments. This project involved streamlining the dashboard, allowing members to update payment methods, track benefits, and manage renewals..

Amazon Prime payment updates, *new functionality

I led the Payments Method Expansion and User Wallet redesign to give customers more flexible payment options, including global methods like BLIK and IDEAL; redesigned the user wallet interface, making it more intuitive and user-friendly; managed the design of legal compliance work for EUMFA/PSD2, integrating multi-factor authentication, mitigating negative effects, and ensuring a seamless, secure user experience .

Amazon Instant Pickup CX, *new features & functionality

I joined Amazon to create unique experiences for students through the Amazon Campus initiative. This project involved developing features like Instant Pickup and integrating Amazon’s delivery experience with campus locations. I researched and prototyped the geofencing system that allowed students to pick up orders in designated campus areas within minutes. Retail Dive, Article | Digital Commerce 360, Article | UC Berkeley Press Release | The Verge, Amazon Instant Pickup

Home Depot in-aisle experience, *new surface

I developed the In-Aisle Experience (IAX) providing real-time product information to shoppers scanning items for details, reviews, and special offers directly from their devices. This project improved customer engagement and increased conversion rates by providing personalized, relevant information that allowed users to make better purchasing decisions by having instant access to key product information. Twice, Home Depot testing kiosks

Home Depot mobile channel

The Home Depot mobile 'vanity' page I designed to access the different channels and show the latest features available. I was responsible for the design of the Home Depot mobile apps (iOS, Android, Windows Phone), web, and other display surfaces crafting the end to end journey and ensuring a consistent hight quality experience. YouTube, Home Depot feature playlist

Home Depot mobile applications

The evolving interface for Home Depot mobile app design from when I started to a unified design. It incorporates learnings across iOS, Android, mobile web, and Windows Phone. The release in 2013 was a hugge step in bring marketing content forward and enabling the main goal for users, searching for products.

Home Depot store finder & wayfinding, *new functionality

I spearheaded the design of Home Depot’s mobile Store Finder and wayfinding systems, aimed at helping users locate their nearest store and navigate in stores to easily find products on their shopping list. The store finder also provided real-time inventory and product availability information. UX Magazine, Designing for place at the Home Depot | Reddit, Home Depot shows the exact locations | Digiday, Home Depot vs Lowes

Home Depot list maker, *new functionality

I led the design for Home Depot’s List Maker feature, allowing users to create, manage, and share shopping lists seamlessly across devices. The goal was to enhance the in-store and online shopping experience by integrating barcode scanning and easy list creation. This feature improved user convenience and substantially increased engagement by enabling users to plan and execute their shopping journeys more effectively, whether online or in-store.

Home Depot Windows Phone7 UI, *new app

I designed the Home Depot mobile app on Microsoft Windows phone 7, this was a great learning exercise in adapting human interface guidelines to the Home Depot CX. I took a lot of inspiration and skill from this exercise to the redesign of the Mobile Web and then creating a universal mobile app across surfaces and operating systems. View the style guide | Windows Central, Home Depot Wp7 App

Tiarco Chemical, *website redesign

IBM (IQTV) Animation

Conceptualization and expansion of animations in English, German, Italian, French, and Japanese. Challenges included expanding and shrinking the Macromedia Flash animation timeline to meet language length differences and creating new content to fill missing frames.

Brand and marketing

I created presentations and websites for Fortune 500 companies like Samsung and IBM, advanced to lead roles in graphic design and brand development. I designed logos, branding, and marketing materials for small to medium-sized companies, building a robust full-stack design background.